- You have a lot of ideas in your head and have difficulty orgainzing them into a clear and concise message
- The same idea presented by others seems to have a stronger impact, even though you might be the first one who came out the idea
- You present ideas in a long-winded way that often loses people's attention
- English may not be your first language and you struggle to find the right words
=> The quickest way to organize your thoughts clearly on the spot without much preparation
=> The secret to having your message remembered by others
=> The most convincing structure to articulate your ideas and influence decision-makers